VB Home: A Shop Design that Brings "Home Sweet Home" to Life

Creating a Relaxing and Inviting Atmosphere for Villeroy & Boch Home Services

Located in a renovation area, the VB Home shop covers an impressive 1000 square meters. The challenge for the designer was to create a warm and inviting atmosphere while staying within a limited construction budget. Despite the constraints, the result is a stunning space that highlights the essence of a cozy home.

Upon entering the shop, customers are greeted by a carefully curated home setting. An open kitchen, dining area, and living space are seamlessly integrated, showcasing a variety of VB products. The absence of single product images allows visitors to envision these products in their own homes, enhancing the overall theme of "Home Sweet Home."

The design team utilized a combination of materials to bring the concept to life. Wallpapers, paint finishes, tiles, and stone were carefully selected to create a harmonious and visually appealing environment. The attention to detail is evident in every corner of the shop, from the choice of colors to the placement of furniture.

One of the unique aspects of this design is the incorporation of European lifestyle elements. The open ceiling design adds a sense of spaciousness, while subtle scents evoke a European ambiance. The goal is to transport customers to a different world, where they can experience the elegance and sophistication of VB products.

Throughout the design process, Martin Chow and his team conducted extensive research on VB products, delving into their history and understanding their unique characteristics. This knowledge allowed them to create an environment that truly reflects the essence of the brand.

The VB Home shop project began in April 2020 and was completed in October of the same year. Despite the challenges posed by the global pandemic, the team successfully delivered a space that embodies the concept of "Home Sweet Home" and brings a touch of German lifestyle to Shanghai.

This exceptional shop design has been recognized for its creativity and ingenuity. It was awarded the Bronze A' Design Award in the Interior Space, Retail, and Exhibition Design category in 2021. This prestigious accolade is a testament to the team's dedication and their ability to incorporate art, science, design, and technology into a space that enhances the quality of life.

VB Home is a testament to the power of design in creating an immersive and captivating retail experience. With its inviting atmosphere and carefully curated displays, it invites customers to explore the world of VB products and envision them in their own homes. Martin Chow and his team have successfully brought the concept of "Home Sweet Home" to life, making VB Home a must-visit destination for design enthusiasts and homeowners alike.